PER-K is a simple process that enables you to communicate directly with the subconscious mind in order to change beliefs and attitudes that limit or sabotage peak performance. Most of us know, and behavioral scientists confirm, that our behaviors are a direct reflection of our beliefs, perceptions and values, generated from past experiences. PER-K is a user-friendly way to rewrite the software of your mind in order to change the printout of your performance.

PER-K™ was developed in 1988 by Robert M. Williams, M.A. It was a response to the frustration that came with the realization that typical training programs, which rely heavily on "insight" and "motivation," seldom create real and lasting results. After the initial pump and excitement, it's back to business as usual.

Rob has spent years developing and improving PER-K™. It is the "missing link" to exceptional performance. He discovered that corporations are more in need of better "mind management" than "time management" in order to achieve maximum effectiveness and profitability. Rob's background in business and psychotherapy enabled him to create a bottom line, results-oriented approach to his training programs while at the same time respecting the dignity of the individual. PER-K isn't designed to replace the "skills-based" training programs, it's designed to make the "skills based" training programs work better. Programs don't work until people work!

Both PSYCH-K™ and PER-K™ use the same approach to identify and change limiting beliefs. While PSYCH-K™ achieves belief changes that improve one's quality of life in personal life, PER-K™ helps make changes that enhance performance in a business environment. Anyone wanting to improve their performance, but especially executives, sales professionals, customer service personnel and people working in a "team" environment greatly benefit from this program..